New Digital Asset Distribution Solutions Help Companies Reach Out to New Audiences
Organizations are taking advantage of new digital asset distribution solutions to reach out to new audiences not accessible before.
For example, a magazine publisher who decides to move all of their content into digital format and make it accessible via the Internet may look into an XML content server to manage and access their digital content. Since a majority of the content online is written in XML, organizations look to XML content servers to easily transfer all of their content into XML seamlessly, no matter what current format their content was in previously, making their content easier to find and easier to manage.
Besides just reaching online audiences, the publisher can reach audiences who may not have read the magazine content had it been at a newsstand, waiting room or grocery store. With the Internet, new audiences of every age are exploring new content from a variety of sources since the advent of the Internet has made all content easily accessible online via one search engine query.
Other Ways Organizations are Reaching Out Via Digital Asset Distribution
“Comments and reviews,” can make or break a business, but those comments and reviews are also considered content. When people comment on content that is linked back to your organization- say a magazine publisher, those comments may be found via a search engine, and lead an Internet user directly to the magazine publisher.
Content focused organizations can also make their entire content base or portions of it accessible online for a fee or to members searching for it, therefore creating a profit more than once for the same content. Employees of the magazine publisher can use this technology to quickly search articles, add tags, remove spam comments, add information or change information without disrupting the entire site.
Lastly, Internet access is not just in one’s home. Now, PDA’s, schools, cell phones and other devices bring are connected to the Internet and thus bring organization’s content to new audiences in a variety of settings. The possibility for a magazine’s content to be required reading in schools or linked as a resource for more information from another resource helps other companies reach new audiences never considered possible before.
If your organization is looking for new ways to reach out to a variety of new audiences, look to what other organizations are doing and move your content into XML via XML content server and get your digital assets online!
About the Author: Melissa Peterman is a web content producer for Innuity. For more information about digital asset distribution or Mark Logic .
Article Source: ArticlesBase.com - New Digital Asset Distribution Solutions Help Companies Reach Out to New Audiences